HiTV founder, Toyin Subair, to launch cinema chain

Toyin Subair

Lawyer and entertainment investor, Toyin Subair, will open a chain of cinemas in a few months, Qed.ng has learnt.

A source with information about the project informed this online newspaper that the first cinema will open in Lagos.

Mr Subair is easily recognised as founder of the now-defunct HiTV Limited in 2007.

HiTV provided the biggest competition to DStv in Nigeria, but it went under after running into trouble with investors.

Subair is currently the executive chairman of Digital Play Nigeria Limited and convener of the Creative Nigeria Summit.

Details about the cinema chains project have largely been kept secret.

A text message sent to Subair on Tuesday had not been replied as at the time of filing this report.

It is hoped the new cinema will challenge Silverbird, Genesis and Filmhouse whose managing director, Kene Mkapru, was recently sacked.

A graduate of the Lagos State University, Subair was called to the Nigerian Bar in 1992 and for many years specialised in intellectual property law.

He set up Abraham & Co, Solicitors & Advocates in 1997 and represented companies like Microsoft, HP, NTA, Multichoice, MNET and NuMetro before setting up HiTV.