First Bank of Nigeria Limited is rewarding customers for carrying out transactions on its Firstmonie Wallet application.
The two-month transact-and-win campaign started on November 22, 2021 and runs till January 22, 2022.
The e-wallet is useful for conveniently paying utility bills, purchasing airtime and data, transferring and receiving money, and many other digital transactions. Just for using the mobile-friendly wallet app, customers got rewarded with prizes both in cash and kind. The number of transactions done on the app determines the price a user could win.
One hundred customers who had done 1-15 transactions through Firstmonie Wallet within the month won N10,000 cash price. Fifty-three won 25kg bags of rice and 50 units of standing fans were also won by customers who carried out 16 – 30 transactions with the Firstmonie Wallet. Two units of power generating sets, one unit of air conditioning systems and one unit LED televisions went to customers who carried 31 – 50 transactions; while two units of iPhone 12 were won by customers who had carried out over 50 transactions on the app within the month.
A student of the University of Abuja Victor Onyedikachi, who won iPhone 12, said “I used the Firstmonie Wallet App, and just like that, I was told that I had qualified. I did not believe it until I saw it myself. I am truly grateful to FirstBank.”
Other winners also expressed their pleasure at being rewarded for using a completely user-friendly app.
Group executive, e-business and retail products Chuma Ezirim had noted that the promo was targeted at appreciating customers for their patronage; and in line with the bank’s December-is-a-Vybe campaign.
“This promo is hinged on the need to appreciate our customers for their patronage, especially as we have had an increased engagement and usages of the various services offered by our mobile-friendly wallet product,” Ezirim said when the promo was being launched.
Interestingly, the promo also includes new customers and users of the app. By simply downloading the mobile app from the play store, or using the *894# USSD string to sign up, anyone can qualify for the promo.
Firstmonie Wallet is one of the bank’s channels for digital transactions.