FirstBank has emerged as Nigeria’s strongest brand in the “Nigeria 25 2026” ranking released by Brand Finance.
The bank announced the recognition in a statement issued on Wednesday in Lagos.
According to the statement, FirstBank received an AAA+ rating, the highest rating awarded by Brand Finance for brand strength and market position.
Brand Finance assesses brands annually using indicators such as brand investment, brand equity and business performance across different sectors.
The report stated that FirstBank recorded a Brand Strength Index score of 92.2 percent.
The bank’s group head of marketing and corporate communications Olayinka Ijabiyi said the recognition reflects customers’ trust in the institution.
“This recognition reflects the enduring trust our customers place in us and the commitment of our employees to delivering service,” he said.
Mr Ijabiyi said the bank has provided financial services to individuals, small businesses and corporate organisations for 132 years.
“Our customer-focused approach has helped us combine our heritage with digital transformation, improving reliability, reputation and engagement,” he said.
He added that the bank would continue to focus on financial inclusion and financial services for customers and businesses.
Managing director of Brand Finance Nigeria Babatunde Odumeru said the ranking shows how long-established institutions can remain relevant through adaptation and customer-focused strategies.
“In this environment, brands that combine relevance with execution will be better positioned to sustain long-term value,” he said.
FirstBank also noted that the recognition follows recent ratings upgrades by Fitch and GCR Ratings.
