The refusal of Globacom Chairman, Otunba Mike Adenuga, to renew D’banj’s endorsement deal almost one year after it expired forced the artiste into signing a shock deal with rival telecoms company MTN.
D’banj announced his new deal with MTN in an Instagram post on Monday with the caption “Dreams come true”.
He added the hashtag #TheCreamPlatform.
“D’banj’s contract with Globacom ended in October last year and after waiting for more than six months without any positive response from Otunba Adenuga, we began looking somewhere else,” one of his handlers told Qed.ng on Monday.
The artiste had threatened to sue Etisalat earlier in 2016 after he accused the telecoms company of stealing his work without permission.
He was still hopeful of a re-engagement by Adenuga and he challenged media report that he was an ex-Glo ambassador.
A source in D’banj’s camp added, “We hold no grudge against anybody but MTN treats us way better than Globacom. They have better package for the entertainment industry.”
D’banj’s manager, Franklin Amudo, explained the idea behind The Cream Platform in a Facebook post.
According to him, “The platform is to attend to the yearning desires of the underground creative talents in Nigeria.
“The Cream Platform will address whatever creative fix you have been in since. Giving back has never felt so good.
“This is strictly for the creative industry only (music, arts, fashion, showcase, talent management, legal, PR, promotions and marketing).”
The new project is supported by the Bank of Industry which signed D’banj as ambassador in May 2013.
The man known as Koko Master has concentrated more on business since he parted ways with his erstwhile business and creative partner, Don Jazzy, in 2012.
It will be recalled that D’banj re-signed a multi-million naira deal with Globacom in November 2013 after they both parted ways with in 2010.
He secured a deal with Heritage Bank in June 2014, while he was named the official African ambassador for Beats by Dre in October of the same year.
In September 2015, D’banj was made the brand ambassador of SLOT, a popular mobile phone, and electronic gadget retail outfit.
One ijebu to another
That’s an interesting angle