2021 GOCOP confab: Avoid ‘digital sin’ of hotlinking, IT expert urges publishers

Remmy Nweke at 2021 GOCOP conference

Lead consulting strategist and group executive editor, ITREALMS Media group Remmy Nweke has urged online publishers to avoid what he described as ‘hotlinking’ of images.

Mr Nweke gave the admonition last weekend while speaking at the two-day 2021 annual general meeting (AGM) and conference of the Guild of Corporate Online Publishers (GOCOP) held at Sheraton Hotel in Ikeja, Lagos.

According to Nweke, it is a ‘digital sin’ for a publisher to consciously link images from another online news medium directly in order to save his own bandwidth. “It’s like taking rent on another person’s website,” he said.

He revealed that when viewing a website, it’s not always immediately clear that an image is hotlinked because it blends seamlessly into the page, but the bandwidth of the real host is in use.

Nweke advised GOCOP members to ensure they have standard image sizes which must align with their medium online.

Publishers, he further said, need to know what should be embedded, the cost as regards the financial inflow of the advertisements placed on the platforms so as to aggregate the return on investment.

“You will most certainly decide on how to market your product which is your online platform; basically entrepreneurs think about making profit to sustain the publication,” he said, stressing that though their deadlines are self-imposed, they must stop clicking on Google Ads on their websites from same internet protocol (IP) address.

He added, “You will ultimately be prepared to incorporate a specific wellness activity into your life by engaging in a series of training designed to build more productive habits. So, please take your health seriously. Health is wealth even in the digital age.”