Unity Bank has signed singer, Adekunle Gold, as brand ambassador in a move targeted at the youth market, specifically those in the 18-35 years age bracket.
The 30-year-old uploaded a picture of him and some of the bank’s officials at the contract signing ceremony on Instagram on Monday.
He captioned the picture “Unity means the state of being joined together as a whole. @unitybankplc and I are ONE! #MyNewFamily #Evergreen.”
Funwa Akinmade, head of retail banking and SME at Unity Bank, said in a statement that “the choice of Adekunle Gold is a strategic partnership aimed at defining and reinforcing the bank’s brand in the youth space through value creation, product innovation and creative marketing initiatives targeted at impacting the unique lifestyle of youths and encouraging the right behaviour”.
The bank believes Adekunle Gold epitomises its values to promote financial inclusion, encourage inspirational thinking, reward creativity and empower customers in the demography of high school students, undergraduates, NYSC members, young professionals, entrepreneurs and ‘positively disruptive innovators’.
Reacting to his engagement as brand ambassador, Adekunle Gold stated that: “I am excited about this partnership because it is a platform to reach teeming youth audience, who are also largely a core of my fan base by bringing them to the frontline of financial service offerings from Unity Bank Plc, an institution that seeks to support their aspirations’’.
The ‘Orente’ singer is looking forward to a sold-out performance at the London 02 Arena during his upcoming concert ‘Indigo at the 02’ on June 29, 2018.
Adekunle Gold, who is set to release his second album titled About 30, has a lot already parked for 2018 after having a very successful 2017.