Pan-African advertising agency X3M Ideas has announced the first edition of its novel creative contest, Idea Hackathon, with a prize of ₦1 million up for grabs.
The contest is open to young people between the ages of 18 and 40. Contestants are expected to pitch ideas that are scalable solutions to key issues in the marketing communications industry.
According to the founder and CEO of X3M Ideas, Steve Bakaeko, the contest is part of a series of set activities in celebration of the company’s 10th anniversary.
The Idea Hackathon will consist of three stages where contestants who apply through the Idea Hackathon website will pitch their ideas and compete for ₦1 million.
“We are building a new generation of thinkers who can create solutions to the problems that affect the marketing communications industry,” Mr Bakaeko said.
“Throughout history, advertising has been driven and redefined by ideas. We are optimistic that this first edition of Idea Hackathon will help create a reward system for creative thinkers and serve as the launch pad for their careers.
“With this contest, we want to help interested individuals find their X-factor.”