Rapper and street poet, Olamide, last week led a team of youthful and colourful flash mob street sweepers on a programme initiated by Sterling Bank has they danced and cleaned the streets of Lagos.
After days of flash floods, Nigeria’s commercial capital is gradually getting its groove back, thanks in part to colourful sweepers that toured the metropolis for three days doing choreographed dances while “cleaning” on the go.
Quite a spectacle, they wore and added class to the bright orange overall uniform of the Lagos Waste Management Authority (LAWMA) employees, courtesy of Sterling Bank.
Skate and Clean is an initiative of Sterling Bank as a pre awareness campaign for the Sterling Environmental Makeover (STEM) programme.
STEM is the bank’s corporate social responsibility initiative which promotes practices that protect the environment for the benefit of humanity in 14 states of the federation.
This year’s flagship cleaning exercise is at the popular Computer Village market on Saturday, August 12.
For three days, using the power of music and dance, the youthful street sweepers toured Lagos on skates cleaning and dancing to a special theme song produced by Olamide.
The pop star waxed lyrical in the song imploring Nigerians to keep their environment clean and shun dumping of refuse in drainages, urged the crowd to protect and keep the environment clean.
In addition, the timely Skate and Clean flash mob vigorously proclaimed the positive STEM message on hygiene and sanitation in order to influence lifestyle change among Nigerians.
The Skate and Clean flash mob attracted a large crowd and following as they move around commercial and residential hot spots that include Apongbon, Marina, Osborne, Ojota, Maryland, Ikorodu and Victoria Island, all in Lagos.
Last year, the MD/CEO of Sterling Bank, Yemi Adeola and popular Nollywood actor, Funke Akindele, made the news when they led employees of the bank to clean up Oyingbo – one of the oldest and busiest markets in Lagos.
STEM launched eight years ago as a cleaning exercise promoting sanitation and hygiene.
It has evolved into a national force championing the cause of the environment.