Reality TV star Queen Atang has signed a N70 million ambassadorial deal with Blord Group, becoming the company’s first brand ambassador after seven years of operation.
The deal also makes the former Big Brother Naija housemate one of the top shareholders in the company owned by cryptocurrency businessman Linus Williams, popularly known as Blord.
Blord announced the partnership on social media alongside photos of himself and Queen Mercy.
“AS THE CEO OF BLORDGROUP I WANT TO WELCOME OUR FIRST EVER AMBASSADOR AFTER 7 YEARS OF OPERATIONS, QUEEN MERCY ATANG , SHES NOT JUST AN AMBASSADOR BUT TOP SHAREHOLDER OF BLORDGROUP , WELCOME QUEEN , WELCOME THE QUEEN OF BLORDGROUP,” he wrote.
In another post, he added, “THE KING AND QUEEN OF BLORDGROUP ! THE LOVE QUEEN HAS FOR BLORDGROUP CANT BE EXPLAINED ENOUGH, THANK YOU FOR CHOOSING TO WORK WITH US MY DEAR QUEEN MERCY”
Queen Mercy also shared photos from the signing on Instagram.
She said,“Family, over the weekend, your girl signed a deal with the @blordgroupltd
You’re looking at the brand ambassador/shareholder @blordgroupltd
You can only find me where money is made. 💴💴💴💴
“Thank you boss @mrblordofficial for the opportunity.
Let’s make this money.💴💴💴💴”
The deal comes weeks after Queen trended online during the 2026 Africa Magic Viewers’ Choice Awards for wearing a dress made with hundreds of loaves of bread. The outfit was designed by celebrity stylist Toyin Lawani to promote Queen Mercy’s bakery business, Swit Cakes & Desserts.
