The Nigerian Postal Service (NIPOST) has signed entertainment and brand strategist, Idowu ‘ID’ Ogungbe to a three-year deal to drive its Youth Engagement Strategy (POSTYES).
The scheme is designed to socially connect and actively engage Nigeria’s youth population and hopefully convert them into profitable customers.
With an estimated youth population of 70 million, NIPOST is reaching out to that demography with electronic stamp, eMoneyOrder and other new innovative and game-changing products.
The products were launched recently with Member, House Committee on Communication, Anayo Edwin; Minister of Communication, Adebayo Shittu; Post Master General of the Federation, Bisi Adegbuyi; Chairman, Senate Committee on Land Transport, Senator Gbenga Ashafa, and Vice Chairman House Committee on Communication, Chukwuemaka Ujam displaying a POS transaction receipt with electronic stamp affixed.
In a chat with Qed.ng, Ogungbe said: “We’ve created the Legends Entertainment Series property – a total transmedia property collaborating with 45 radio stations, four TV stations, 1200 billboards, web, mobile web and on-ground engagement plus SMS and USSD.”
In the words of Adegbuyi, “This product launch today reaffirms our stance to adopt the multi-activity business model with operations in banking, insurance, real estate and e-Commerce. This effort requires strong collaboration with the private sector whose investment capital and expertise cannot be overemphasised.
“This model is what this year’s global top three in the postal industry (Switzerland, France and Japan) and the regional champions (Brazil, Mauritius, Poland, Singapore and UAE) have adopted. Some other African countries like Morocco and Tunisia have already joined the league.”