The organiser of the hit reality show Gulder Ultimate Search, Nigerian Breweries has announced the return of the reality TV show, with the 2021 edition titled ‘ The Age of Craftmanship’.
Sade Morgan, the corporate affairs director made the announcement on Wednesday, expressing his delight over the return of the show.
“We are really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show.
“The planning team has put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store,” he said.
Morgan disclosed that registration for participants would kick off on September 1 and close on September 8, 2021. The show will begin October 16, 2021, and will run till December 19, when the grand finale will hold.
Gulder Ultimate search premiered in 2004 with contestants camped in the woods to struggle against themselves and the wild.
They search for a hidden treasure that brings the winner to fame eventually. The prize rose from N3 million from the first edition to N10 million and a brand new SUV in the last edition.
In its 11-season run, the show discovered several talents who became stars in Nigeria’s entertainment industry. Some of the past winners, Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8), and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.