Tony Elumelu Foundation partners Africa No Filter to launch storytellers fund for African creatives

Tony Elumelu

Chairman of UBA Plc, Tony Elumelu, has partnered with the Africa No Filter, an organisation working to transform stereotypical narratives of Africa, to launched the Tony Elumelu Storytellers Fund.

This was contained in a statement sent to on Thursday June 30.

The fund will award grants to emerging artists and storytellers, whose work shines a light on entrepreneurs and entrepreneurship in Africa.

The $30,000 fund is sponsored by Heirs Insurance and Heirs Life Assurance, the insurance subsidiaries of the pan-African investment group, Heirs Holdings.

The Fund calls on journalists, filmmakers, content producers and visual and performing artists to submit multimedia creative ideas that tell the stories of inspiring entrepreneurs and showcase the true and positive spirit of entrepreneurship in Africa.

Applicants must be aged between 18 and 35, living on the continent or in the Diaspora. They must have a platform or portfolio of work that shines the light on entrepreneurship in Africa.

Speaking on the Fund, Elumelu said: “I have always believed in the potential of young African entrepreneurs to transform Africa.

“This initiative aligns with our belief and extends the work that we do at the Tony Elumelu Foundation.

“Empowering young creative entrepreneurs and the creative sector provides a channel for us to project Africa’s positives globally.“We need their voices to tell our often less-told stories of triumph, resilience, hard work and innovation.”

Moky Makura, executive director at Africa No Filter, added: “Our partnership Is significant because this is the first African funding we have received towards the fight for narrative change.

“We are also excited to be partnering with one of Africa’s leading entrepreneurs to celebrate entrepreneurship on the continent through storytelling.

“We need more success stories, more awareness and more celebrations around entrepreneurial ideas and the dynamic young people driving change here.”

The Fund is open for applications on the Africa No Filter website with a closing date of July 29, 2022.

Elumelu, Chairman of Heirs Holdings and Founder of the Tony Elumelu Foundation, has led the championing of entrepreneurship in Africa and has empowered over 15,000 young African entrepreneurs across the continent through a $100 million commitment made by his Foundation.