Sports radio Brila FM is set to commence full commercial broadcast in Port Harcourt, Rivers State capital following a successful completion of the station’s test transmission last December.
The National Broadcasting Commission (NBC) cleared the station to begin operations, Brila Media’s chief operating officer Debbie Larry-Izamoje said in an exclusive interview.
Sports lovers received the news with excitement as Brila FM’s frontline presenters took to the streets of Port Harcourt on a road show with massive giveaways.
Before their departure to Cameroon for the AFCON, some members of the Super Eagles recorded congratulatory messages to Brila on the opening of its Port Harcourt station.
Following the company’s expansion programme, which also saw a total overhaul and maintenance of its Abuja station in October, Brila Media’s newest member, which operates on the 101.1FM frequency, joins the company’s three other stations in Lagos, Abuja and Onitsha, all three operating on the 88.9FM frequency, as well as its online/digital services arm located in its Lagos headquarters.
Brila Media started its broadcast operations with sports radio 88.9 Brila FM Lagos in 2002; expanded to Abuja in 2006; Onitsha in 2011, with Port Harcourt being the latest addition, in 2021.
According to Larry-Izamoje, this is in line with company’s mission of taking the news on sports stars to the fans anywhere around the world, especially with the company’s giant strides into the digital space which has seen fans access their favourite sports content through Brila Media’s websites, www.brila.net and www.footballlive.ng; on Facebook, through its handle, Sports Radio Brila FM; as well as Twitter and Instagram through @BrilaFM889.
On the ongoing AFCON tournament, Larry-Izamoje said, “We will be bringing listeners updates about all the happenings preceding, during, and after the tournament hot and fresh. All the matches will be covered live with analysis and highlights by experts and ex-football internationals.”
Brila Media’s frontline reporter, Adeseye Ogunbanjo, is also in Cameroon to serve sports fans firsthand information.