Sanwo-Olu named outstanding political brand icon of the year

Governor Babajide Sanwo-Olu

Lagos State Governor Babajide Sanwo-Olu has been named the outstanding political brand icon of the year at the Marketing Edge Brands and Advertising Awards of Excellence.

The event, which was held on Friday and themed “Rethinking the Blue Ocean Strategy in Uncertain Times”, was organised by Marketing EDGE, a brand-focused magazine. It had in attendance, brands, marketing and marketing communications icons and practitioners.

In an Instagram post on Saturday, Mr Sanwo-Olu said he received the award with “deep sense of humility”.

“After accepting the honor, I thanked the organizers and attendees and enjoined them to help tell the story of Lagos through the brands they manage and promote,” he wrote.

“I reminded them that every year, at the annual Cannes Festival, the winning campaigns are not the ones which tell the stories of commercial brands. Rather, the winners are the ones who tell stories of people, places, and the triumph of the human will and spirit above adversity.”