Chief executive officer of Plaqad Gbenga Sogbaike is to leave the company after three years at the helm, the company announced effective Thursday.
A statement by Plaqad founder and BHM Group CEO Ayeni Adekunle said Mr Sogbaike would be “leaving to begin the next chapter in his entrepreneurial journey.”
“We’re immensely grateful for all of Mr. Sogbaike’s contributions during his time here, and we look forward to the many great things he will do from here on. I speak for the entire company when I say best wishes, Gbenga Sogbaike, on your next venture. We’ll miss you, but we’re excited about your next steps,” the statement further read.
Sogbaike joined Plaqad in 2018 as its founding CEO after three years running his own content marketing agency, Time&Ink, which has since been merged with Plaqad.
Over the last four years, Sogbaike has created a culture of mutual respect, collaboration, and innovation within Plaqad, steering the team to achieving very important milestones that have positioned the company as one of the leading tech startups in Nigeria.
Founded in 2017 by Mr Ayeni as a content trading platform, Plaqad has grown to become a global automated communications platform helping brands, agencies and individuals collaborate better.
Earlier in June 2020, the company launched SocialCred, a free social media influence ranking tool that leverages non-traditional metrics to measure and report influence on top social media platforms like Twitter, YouTube, and Facebook.
It went on to launch Plaqad.com, Africa’s first end-to-end communications platform in November of the same year.
The platform integrates the features of an online freelance marketplace and a robust campaign analytics capability to help brands seamlessly connect with their target audience. Plaqad.com provides them with the people, platforms, and tools they need to communicate, eliminating the need for multiple, and expensive third-party tools and long, tedious, manual processes.