BHM founder Ayeni Adekunle joins Heineken, Coca-Cola executives, others for marketing conference

Ayeni Adekunle
BHM CEO, Ayeni Adekunle

Executives from BlackHouse Media (BHM), The Coca-Cola Company, and The Heineken Company have been lined up to discuss marketing trends, challenges, insights, and solutions at the Creative Marketing Council mid-May.

BHM founder and CEO Ayeni Adekunle will on May 18, 2021, join Pamela Brown, CMO, Vodafone Smart Tech; Obabiyi Fagade, global marketing communications manager, Heineken; Gbolahan Sanni, marketing director, Coca-Cola Nigeria; Saad Al-Sharaf, CEO, MediaReach Advertising; Daniel Andrews, CEO, The Tree and other leading marketing communications professionals for the Future of Marketing conference.

Organised by the Creative Marketing Council and supported by the world’s largest community of public relations professionals, Public Relations and Communications Association (PRCA), and Just.Marketing Magazine, the event will hold virtually and for free.

The Future of Marketing conference seeks to help marketers in every sector navigate the complexities of industry developments. The one-day event will feature a mix of case studies, panel discussions and expert advisory sessions around multicultural marketing, augmented reality and artificial intelligence.

Mr Adekunle will chair a panel discussion on ‘user generated content.’ The panelists include Mr Fagade, Mr Sanni, Marisa Thomas, head of marketing, EVERPRESS; and Mr Andrews.

Adekunle said: “We’re delighted to be part of these important industry conversations. BHM is committed to enhancing knowledge on a variety of topics in the communications industry as a means to making a positive impact in our region and beyond. I’m looking forward to not just our session on user-generated content, but also the entire future of marketing sessions. The world is changing significantly and we have such a fantastic opportunity to build the future we want.”

Other participants include James McCarthy, CMO, Exonar; Tom Allen, founder, The AI Journal; Carrie Rose, CEO and founder, Rise at Seven among others.