Executive vice chairman of the Nigerian Communications Commission (NCC) Prof. Umar Danbatta says the agency will continue to seek ways to expand its collaboration with the media as critical stakeholders.
Danbatta, who spoke on Monday at the NCC head office in Abuja while playing host to the management of Media Trust Group, led by its CEO Mounir Gwarzo, said the media remains an indispensable partner in information dissemination to the diverse stakeholders of the telecom industry.
He expressed satisfaction at the rate media organizations are adopting digitization and contributing through awareness and adoption of digital culture while assuring that NCC will strengthen its existing cordial relations with the media and its propagation of the notion of “instant society” where delivery of information is at great speed.
“We will expand the relationship with the media to leverage new and exciting opportunities. We count on every important interface that the media provides for the NCC. We wouldn’t have been able to do this job and succeed without the support of the media. We always use the media to provide information to the public because you have what it takes to reach out. We don’t have that reach. So, we appreciate the very important work that the media is doing.
“The media organizations are at the forefront of providing information about where to find the knowledge. When you read the media, you come across instances of references as to where knowledge can be accessed and used for different purposes,” he said.
Danbatta assured the Media Trust Group, owners of Daily Trust Newspapers, Trust TV and Aminiya, a multimedia digital platform, that the Commission reckons with the credibility of the Group, and that their ingenious performance is seen in the ways the media entity has diversified service delivery.
He explained that the commission prioritises consumer engagement at the grassroots, which, he said, has made it to initiate outreach programmes delivered in indigenous languages to bring information to the doorsteps of consumers.