MultiChoice’s chief customer officer Martin Mabutho dies in South Africa

Chief customer officer of MultiChoice Nigeria Martin Mabutho has passed on at the age of 47 in Cape Town, South Africa after a brief illness.

The company said in a statement that Mr Mabutho died on Tuesday morning.

“Martin was not just a colleague but a very close friend and most trusted adviser. He was well loved by everyone for his energy and hard-work, his warmth, good humour and the creativity and positive attitude he always brought to the team. He will be greatly missed,” said CEO, MultiChoice Nigeria John Ugbe.
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Mabutho joined MultiChoice Botswana as a customer service supervisor in 1999, and later became a brand manager at MNet in 2003. He led the marketing and sales effort for DStv Mobile in Sub-Saharan Africa before his appointment as MultiChoice Nigeria’s general manager, sales and marketing in 2013.

In 2018, he was appointed chief customer officer, responsible for driving the MultiChoice Nigeria customer group strategy covering customer value management, sales, marketing, customer experience and care.

He is survived by aged parents, his wife Thato and their four children.