MTN launches ASAP to curb first-time drug usage, addiction

MTN Foundation Chairman Julius Adelusi-Adeluyi
MTN Foundation Chairman Julius Adelusi-Adeluyi

MTN Nigeria through the MTN Foundation in collaboration with a consortium of stakeholders has launched an initiative called ASAP (Anti Substance Abuse Programme).

Chairman of MTN Foundation Julius Adelusi-Adeluyi announced in a press conference in Lagos on Wednesday.

“This situation is urgent and important. Substance abuse is a well-known and growing menace in our country. Our youth, the future of this nation, are at risk.

“This why we must do as much as we can; as fast as we can, to chart the right course and help those coming behind us understand the dangers. We owe it to ourselves and our children,” said Mr Adelusi-Adeluyi.

The event was attended by dignitaries from various government and non-government organisations, including health practitioners, MTN officials and brand ambassadors.

ASAP is a multi-stakeholder intervention aimed at increasing awareness of substance abuse and addiction among youths.

The goal of the programme is to discourage first-time usage and casual substance abuse nationwide.

The initiative, which will run for six months, targets young Nigerians from age 10-25.

A dedicated microsite with an online representative has been trained to answer enquiries from the public on substance abuse, addiction, rehabilitation.

The foundation will also engage schools, campuses, markets, motor parks and communities across Nigeria on the menace.