Mercy joins Tacha in signing endorsement deal with Ciroc

Big Brother Naija Mercy Eke

Winner of Big Brother Naija season 4, Mercy Eke, has joined fellow ex-housemate, Tacha, in signing an endorsement deal with vodka brand, Ciroc.

The reality TV star announced the new deal in a video shared on Instagram on Friday as she displayed a customised Ciroc bottle.


“Mercy Colada 💥💥 🛡 In the end, stars always align and worlds collide, welcome to #MercyXCiroc,” she wrote.

Tacha had on Wednesday evening announced she signed a deal with Ciroc to be the company’s face for its red berry flavour.

Mercy will, however, grace the brand’s colada flavour.

The new deals place the two contrasting individuals on the same table after the fight in the house that sent Tacha packing before D-day on October 6.


Mercy, an indigene of Imo State, is the first female to win the Big Brother Naija show.

She took home the coveted grand prize of N30 million in cash and N30 million worth of prizes, totalling N60 million.