Ifu Ennada in tears, gives up selling hair care products

Ifu Ennada

Big Brother Naija 2018 star, Ifu Ennada, has been filmed in tears announcing the end of her hair care products.

The reality TV star shared the video on Instagram on Wednesday night.

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The controversial video, however, ends just when she was about telling why she was stopping the sale of her hair care products.

“I can’t do this anymore…I’ve tried. I don’t know what God wants from me, I don’t know why this happened now… @beautifuennada is now in God’s hand. I’m done for now,” she captioned the video.

Commenting on her post, Nollywood actor, Alexx Ekubo, wrote: “Because you want to launch NEW ones….. Marketing 101, your Harvard scholarship is ready 👏🏾👏🏾👏🏾.”

Ifu Ennada’s move follows a trend among celebrities who now go on social media to appeal to their fans’ emotions.

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In November, former Big Brother Naija housemate, Ella, also used same mechanism in announcing she was quitting music for lack of resources.

She was said to have found help after making the video.