Gbemi Olateru-Olagbegi joins Wakanow as group VP

Gbemi Olateru-Olagbegi

Media personality Gbemi Olateru-Olagbegi has been appointed group vice president, marketing of travel tech company Wakanow.

The 38-year-old made the announcement across her social media accounts on Wednesday.

“Three words to describe how I’m feeling now? Excited, Terrified, Energized

“I’m excited about this new role.

“Terrified of how HUGE this new assignment is!

“Energized because I have a new challenge that I can’t wait to tackle,” she wrote on Instagram and Facebook.

She said she got the job “a year ago” but turned it down because felt she was not ready.  

A statement made available to quoted her as saying “I’m excited to join Wakanow, especially at a time when travel is a core focus for young Nigerians and its storytelling critical to our present lives and future.”

Wakanow is a leading travel company with a mission to create opportunities that drive the future of how customers shop for travel and how they interface with travel agencies and the entire value chain of the industry.

“I am grateful for the leadership’s confidence in my abilities and honoured to be able to use my experience to help build an already dynamic brand especially as the company is at a critical point as it restructures for global expansion,” she added.

In her new role, Olateru-Olagbegi will supervise and develop marketing strategies for all the brands within her portfolio, including Wakanow, Onburd and Kalabash.

Speaking on the appointment, group CEO of Wakanow Group Adebayo Adedeji said “Gbemi is exceptional as she understands how to drive conversations around popular culture better than most people considering her rich history in media.”

“As we continue to define the future of the travel industry, opening new doors, creating ease of travel, unlocking new destinations and providing fintech services that enhance travel, I believe Gbemi will define and lead this exciting phase of creativity and connection with customers.”

Olateru-Olagbegi quit her radio job at The Beat FM in December 2021 after spending 13 years at the station in a broadcast career that spanned almost two decades at three organisations.