The Big Brother Naija reality TV was the number one trending topic on Twitter worldwide thanks largely to frenzied tweets by Nigerians using the #BBNaija hashtag.
An excited show host, Ebuka Obi-Uchendu, thanked fans for the milestone achieved.
Number 1 Worldwide!!!!!!!!!!!!!!!
Wow!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Thank you guys so much!!!#BBNaija pic.twitter.com/E2m3ZjQytO
— Ebuka Obi-Uchendu (@Ebuka) January 28, 2018
Some were not so impressed at the attention the show got while others saw it as a marketing opportunity.
#BBNaija is now the trending No 1 hashtag worldwide. If they say #EndSARS now, nobody will see all of you
— Anda Paul (@LazyWrita) January 28, 2018
What A Night. #BBNaija is trending worldwide. #GRAMMYs is also trending worldwide. If you’ve got any product or service to sell, do make use of these two hashtag to create awareness. Don’t sleep on it.
— Iyá Lájè Of Lagos (@newscantell) January 28, 2018
The show returns to South Africa for the second consecutive year despite loud protest by some Nigerians.
Minister of Information and Culture, Lai Mohammed, also made an empty threat against the producers who appear to know more about Nigerian broadcast code than he does.
With the drama of the 2017 edition still fresh in their mind, millions of Nigerians monitored proceedings on TV and online as 20 housemates began a 78-day quest for fame and fortune.
#BBNaija eventually lost the worldwide number one spot to #GRAMMYs.
