Awosika, others to speak at FirstBank’s FirstGem event for women empowerment

Ibukun Awosika

First Bank of Nigeria Limited has announced the fourth edition of its annual FirstGem conference tagged FirstGem 4.0.

The 2021 event scheduled to hold on March 31 is themed ‘The Art of Negotiation’ and convened to provide women with insights on the secrets of wealth management, investment and savings.

The product FirstGem is an account designed specifically to meet the needs of women aged 18 years and above. The product is targeted at a broad spectrum of women, working professionals, entrepreneurs or market women to promote their business through an array of benefits, from free business advisory services on business funding, specialised training on business development initiatives (online and physical), regular information or insights on business opportunities or openings in various sectors and industries. FirstGem account owners have access to attractive discounts at merchant outlets (spas, salons, grocery stores) that offer lifestyle products and services.

The guest speakers at the event are chairman, FirstBank board of directors, Ibukun Awosika; professor of economics at IESE Business School, Prof Pedro Videla; and senior lecturer, IESE Business School, Prof Mehta Kandarp.

They will respectively speak on the topics: the theme of the International Women’s Day ‘choose to challenge’, the current state of the global economy and how it impacts business decisions and negotiation as a tool for winning in business and career.

During the event, FirstBank SME customers will be given the opportunity to pitch their business idea and stand a chance to get N1million seed fund to kick-start their business. The business ideas will be judged by the following criteria: originality, feasibility, good presentation skills and sustainability.

Speaking on the event, FirstBank’s deputy managing director Francis Shobo said: “The FirstGem 4.0 is the icing on the cake in the streams of initiatives and activities we have organised and participated in March as we join the world to celebrate women for the indelible roles they play in our society. Through these activities, we spearhead the call on the need to promote women inclusiveness in the country as the role they play towards the continued socio-economic growth and development of any given society cannot be overemphasised.”

Shedding light on the impact of the FirstGem account, he said: “Our FirstGem account is specifically designed to meet the financial needs of women as it offers unrivalled services that empower women to do more and achieve more. It seeks to drive financial development and the empowerment of women through gender engineered programmes. At FirstBank, we recognise that promoting female entrepreneurship and empowerment is crucial to a better society.”

Participants are required to register for the conference via the link