Chioma Ude is a businesswoman and media mogul.
She is the founder of Africa International Film Festival (AFRIFF) and managing partner at LaVida Studios, which recently secured $50 million production investment and signed a 10-project slate with Dentsu’s The Story Lab, USA.
Ude, who broke the news in a recent post on Instagram, disclosed that the deal, a three-year collaboration with The Story Lab is for 10 films and television properties, focused on bringing African stories to the global stage. Ude also disclosed that the alliance, which focuses on both scripted and unscripted film and TV projects, would birth production serviced exclusively by LaVida Studios for all Africa-based production out of The Story Lab.
LaVida and Dentsu are also planning to team with the Africa International Film Festival (AFRIFF) to create a joint initiative, which would recruit and support top African writing talent in creating original stories that appeal to a global audience.
Speaking on the partnership, Use said “We are thrilled to be working together with Dentsu and its The Story Lab team in the U.S. to bring authentic and compelling African stories to the world.”
Born on May 24, she is a graduate of the University of Nigeria Nsukka with a degree in marketing.
Ude founded AFRIFF in 2010 as a platform to train individuals in film then develop and monetize content for the public. At the Nigerian entertainment conference, she stated that the inability of indigenous filmmakers to adequately convey the language, story and cultural elements of Nigerians into film was responsible for non-selection for the Academy Awards (Oscars).
AFRIFF has accomplished the historic point of fitting itself into the global film logbook as occurring in Nigeria every year and exhibiting the best in African movies.
Additionally in 2009, Chioma delivered a standout amongst the most discussed film debuts in Nollywood, for the film Through the Glass created by actress Stephanie Okereke.