Fidelity Bank launches Fidelity for You campaign

Nneka Onyeali-Ikpe of Fidelity Bank

Fidelity Bank Plc has unveiled a new thematic campaign set to help it demonstrate its devotion to customers.

Themed ‘Fidelity for You’, the campaign will show the bank’s commitment to supporting customers no matter their economic status, age or creed to meet their financial aspirations, the bank said in a statement on November 21.

The television commercial for the campaign, which was shot across locations in Nigeria, boasts of a catchy tune and interesting performances designed to drive home the bank’s promise to always stand by its customers.

The bank’s fourth managing director Nneka Onyeali-Ikpe had on assuming office on January 1, 2021, announced her plans to take the bank to tier-one status by 2025, through seven key imperatives including a brand refresh exercise.

Speaking with journalists earlier in the year, Onyeali -Ikpe had explained that the brand refresh would help Fidelity Bank maintain top of mind awareness in its key markets.

“By design or coincidence, the launch of the Fidelity for You campaign is yet another commendable announcement in a string of achievements the 33year old bank has recorded in the last few weeks.

“These include its recently released nine months 2021 financial results in which the bank posted a 31.4 per cent growth in profits to N28.1billion; the successful completion of its Eurobond exercise where it raised $400 million from the international capital markets as well as the launch of a fifth season of its savings reward scheme tagged Get Alert in Millions (GAIM) Season 5 where it would be doling out over N125million to lucky customers,” the statement read.