Pastor Paul Adefarasin, organiser of the annual gospel musical concert The Experience, says this year’s edition will hold at the Rock Cathedral in Lekki, Lagos.
In a statement on Friday, Adefarasin said the event would boost the nation’s economy through tourism.
The senior pastor of House on the Rock Church asserted that there is huge tourism potential in gospel music concerts even as the good news to redeem souls is being propagated.
The all-night gospel music event is billed to begin at 8pm on Friday, December 3, 2021. It will also be live-streamed.
Adefarasin said: “The Experience is a significant contributor to both the National and State economies through tourism and its associated businesses.
“This year, we want everyone to know that wherever they are is the experience, so make it count.”
He further said the 2021 edition will feature artistes such as Travis Greene, Sinach, Nathaniel Bassey, Don Moen, Dunsin Oyekan and Donnie McClurkin.
Other performers include Kike Mudiaga, Planetshakers, Tim Godfrey, Eben, Sidney Mchede, Ana Paula Valadao Bessa, Sheldon Bangera, Mercy Chinwo, William McDowell, Chevelle Franklyn, Chandler Moore and Nokwe the poet.
Adefarasin revealed that the maiden edition in December 2006 attracted 40,000 people.
“Since then, the music festival has grown exponentially with hundreds of thousands of worshippers flocking to Tafawa Balewa square its former venue and millions more congregating online,” he said.
In 2010, the event was streamed exclusively online on YouTube, Facebook, and other streaming platforms due to Covid-19, attracting five million views.