Sterling Bank MD apologises over Agege Bread Easter message

Sterling Bank MD Abubakar Suleiman

Sterling Bank has again apologised over a controversy message it put out on Easter Sunday to celebrate the resurrection of Jesus with its customers.

The bank drew the ire of many by comparing Jesus with Agege Bread. It however removed the tweet following outcry and apologised for it but it was not enough to stop the backlash. The Advertising Practitioners Council of Nigeria also said it would sanction the bank over the tweet.

However, the bank’s MD/CEO Abubakar Suleiman issued an apology on Monday, saying there was no malicious intent.

“On behalf of the management and staff of Sterling Bank PLC, I write to tender our unreserved apology to you and members of our nation’s Christian community for our Easter message email of 17 April 2022,” the statement read.

“The content of the infographic and the message it contained was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ.”

The bank said that although the message had no “malicious intent” it fell short of its policy standards.

Suleiman assured that the bank’s workforce would be sensitised to ensure the incident does not happen again.