Silverbird Television has signed a deal to broadcast one live English Premier League match per week over the course of the 2020 – 2021 season.
The was agreed with Integral, the current free-to-air rights holder for the Premier League matches in Nigeria.
Integral secured its rights in a sub-license deal from Infront Sports & Media, the substantive rights holder for free-to-air distribution rights in Sub-Saharan Africa.
Integral signed a similar deal with Nigerian Television Authority (NTA) in February and will now be adding Silverbird TV as an additional broadcaster partner.
Silverbird will air one of the 3 pm fixtures each Saturday on its free-to-air channel while it will also show a handful of Premier League produced magazine programmes weekly.
Managing director of Integral Abimbola Ilo said “we are once again pleased to be bringing the excitement of the English Premier League closer to its fans in Nigeria.
“Silverbird is an entertaining television station watched by millions of Nigerians and it’s only right that the most entertaining football league in the world is added to its roster.
“With the Premier League’s popularity in Nigeria, this is yet another opportunity for its passionate fans to get exciting up to date content on free-to-air TV.”
Silverbird chief operating officer Bola Salako, the added: “We at Silverbird are excited at the opportunity to avail our numerous viewers across Nigeria with select premium football matches from the most exciting league in the world – The English Premier League.”
DStv, owned by MultiChoice, has the exclusive right to show all Premier League matches in Nigeria.