See effect of makeup in video by Jennie Jenkins

Popular beauty and fashion vlogger, Jennie Jenkins, shows the true power of make up in this ‘half-face’ themed video released on her YouTube channel last week.

The video shows how much the application of makeup transforms one’s face. She applies makeup on one half of her face and leaves the other half bare so the contrast between the two is sharp.

The British-Nigerian makeup expert started her beauty vlogging in 2010 and has succeeded in gaining over 5000 subscribers on her channel and a total of over 53 million video views.

Watch the half-face video below.