Entrepreneur and CEO of Plaqad Limited, Gbenga Sogbaike, on Thursday joined other notable names in the industry to discuss issues related to building and
The session, moderated by BBC’s multimedia journalist and documentary filmmaker, Yemisi Adegoke, also featured speakers like Funmi Oyatogun, BBC Business Editor, Larry Madowo; and founder of Olorisupergal, Oluwatosin Ajibade.
The session themed “Fame, Fortune & The Business of Influence” provided attendees insights into the world of influencer marketing and best practices to commercializing large audiences.
As part of the session, each of the speakers was required to answer the question: “Which came first, fame or fortune?” to which all the panelists agreed that social media popularity and influence was a precursor to making money as an influencer.
Speaking after the session, Plaqad’s CEO, Gbenga Sogbaike, said: “Influencer marketing is strongly hinged on a human-to-human connection that is too often missing in other forms of marketing. Influencers generally have the unique advantage of having successfully built trust with their audience, brands want to reach.
“These influencers have mastered the art of communicating and engaging with these customers hence it makes great sense for brands to enlist their help to connect with them. Influencer marketing done well provides 11 times higher ROI than traditional forms of digital marketing.
“The golden rule for making on the internet is that you must sell something. As an influencer, that can be marketing products or services of other brands or simply creating and selling your own products or both. It is also important that you connect that online influence to an offline community. Don’t stop the engagement on your Instagram, YouTube or Twitter.”