NDIS 2023: How Nigeria can be transformed with sports tourism – John Enoh

John Enoh at Nigeria Diaspora Investment Summit

Minister of Sports Development John Enoh has said that leveraging sports tourism can turn Nigeria’s finances around.

Enoh maintained during his speech at the sixth Nigeria Diaspora Investment Summit held in Abuja that Nigeria has the potential to grow its GDP enormously through various avenues, particularly in sports.

He stated that Nigeria is a brand in the sports business, in areas like football, athletics, boxing and mixed martial arts, with talents scattered worldwide.

Enoh further explained that sports can be converted into sports tourism which provides a win-win situation for the country, in terms of diaspora direct investment (DDI) and foreign direct investments (FDI), GDP growth, job opportunities, industrialisation and reduction in youth rascalities, crimes and criminalities.

In his words: “Sports can transform the lives of individuals. It bolsters physical, psychological, emotional, and social well-being and development.”

“At the same time, sport plays a significant role in cultures and communities around the world. These factors alone justify investment in sports. But there is also a growing understanding that sports” programs merit support because they are powerful vehicles for achieving broader goals, particularly in advancing development and peace agendas,” he said.

Enoh emphasised that this can only happen if the country partners with Nigerians in the diaspora who have the resources, experts and global exposure in this field.

He stressed further that with diaspora partnership, training centres and learning skills in sports-related courses will be advanced, more youths will be encouraged to take up jobs in sports and there will be large funding for research and welfare packages, such as pensions for veteran coaches, players and other sports professionals in the Nigerian sports industry.

He added that when such collaboration is made available, Nigeria can have the full capacity to host international tournaments and sports festivals that will boost the country’s tourism sector.

The minister agreed that the choice of theme, “New Vistas, New Aspirations and New Visions: Diaspora and National Development”,  is very apt, given that it presents itself at a time President Bola Tinubu, who was inaugurated in May, is poised to redefine every sector of Nigeria’s economy, including sports development, to greatness.

“Our President, Bola Ahmed Tinubu and the APC ran a presidential campaign premised on Hope for a Better Future” laden with a promise to revamp the cross-sector of the Nigerian economy and the social lives of Nigerians.

“In line with these, Nigerians have begun to see the decoupling of hydra-headed administrative nomenclatures that have seen to why there has been no national progress over the years.

“The sports ministry has benefited from these adjustments as it is no longer a Federal Ministry of Youth and Sports, but solely the Federal Ministry of Sports Development,” he said.