National Theatre holds training on wealth creation, marketing

Sunday Ododo National Theatre GM

The National Theatre Lagos recently held a one-day training workshop on marketing the organisation as a world-class event centre and entertainment hub.

The training tagged ‘Marketing National Theatre as a World Class Event Centre and Entertainment for Management Staff and other Relevant Departments’ which was streamed live via Zoom was meant to improve the marketing skills of the participants.

The organisation also held another one-day programme on inter-agency engagement on the National Theatre approach to wealth creation.

Speaking at the training, the CEO of the National Theatre, Prof Sunday Ododo said that the training was a sequel to the first National Theatre workers’ capacity building programme in 2020.

“The communiqué from the training and the 22-point action plans I presented have greatly helped the trajectory of the National Theatre in 2021 as it prepared us in advance for the temporary loss of access to the complex,” he said.

Ododo also noted that despite the challenges posed by the ongoing renovation, the National Theatre has been busy in the year 2021 and its internally generated revenue attests to its productivity.

“What might have been a good excuse for ‘closing shop’ gave us an opportunity to open more branches such as the Marquee. Neither the COVID- 19 induced government directive that only a minimal number of staff be in the office nor the revamping and renovation works have stopped the National Theatre moving train because we were prepared ahead of time,” he explained.

The CEO added that the ongoing renovation, restoration and rehabilitating of the National Theatre met its end of the year work targets.