Pay-television operator, MultiChoice Group, owners of DSTV and GoTV, has announced that it is planning to lay off some 2,194 workers.
The company said on Friday that the shake-up would affect its customer care and call centres as users now prefer to engage digitally.
MultiChoice Group Chief Executive, Calvo Mawela, said: “This has not been an easy decision to make but, in a business driven by advancing technologies, we must continue to drive efficiencies yet and be agile enough to adapt to evolving customer needs.
“We must act decisively to align to the change in customer behaviour and competition from over-the-top services,” he said.
Mr Mawela added that if the company does not “reposition now, we run the risk of being completely misaligned and we put everyone’s jobs at risk.”
The company said that over the past three years, it had observed steady decline in the number of customer telephone calls and e-mails into its call centres and walk-ins to its customer service centres.
It is unknown if the lay off will affect its employees in Nigeria.
The company reportedly has a subscriber base of more than 15 million.
The pay-TV operator said that it would create new job opportunities for multiskilled staff who have expertise, skills and technological abilities to enhance the customer experience.
It also said it would offer voluntary severance packages and other benefits for affected staff as part of a comprehensive support programme, in agreement with unions and employee representatives.
