MTN begins 2022 Y’ello Care Campaign

MTN Y'ello Care campaign

MTN Nigeria has kicked off its flagship staff volunteer programme, Y’ello Care, aimed at empowering local communities with digital skills training and development.

According to the company, the 2022 programme themed “Empowering Communities to Drive Economic Recovery” supports the delivery of its ambition 2025 strategy, and in particular the strategic priority to ‘create shared value’ by fostering digital skills for job creation in Nigeria.

Following the opening ceremony, which was held at MTN Nigeria head office in Ikoyi, Lagos on Monday, MTN Nigeria employees joined the South African High Commission on a visit to the Halal Children’s Home, Life Camp, Abuja, in commemoration of the United Nation’s (UN) International Nelson Mandela Day.

Encouraging MTNers to participate in this year’s campaign, MTN Nigeria chief corporate services officer Tobechukwu Okigbo asked employees to “Commit to doing the right thing for communities, focusing on impact, to support this year’s theme.”

Speaking about the campaign, the executive secretary, MTN Foundation, Odunayo Sanya said, “We understand the transformative power of digital innovation and are constantly on the lookout to connect people with opportunities. Our focus with Y’ello Care initiatives this year is to drive more of such connections to create sustainable change.

“We aim to get more MTNers on the streets to help pave the road for new opportunities under this strategic direction.”

Since its inception in 2007, MTN employees have participated in charitable activities for the welfare of the communities within which they work. Some projects executed under Y’ello Care include e-Library set-up in secondary schools, ICT and business skills programmes, and career development training for youth across Nigeria.