A young woman, identified as Adeola, has joined the campaign against drug abuse after coming across a tweet by MTN on the Anti-Substance Abuse Programme (ASAP).
Adeola, a 23-year-old undergraduate, had lost her boyfriend, to drug addiction.
MTN Nigeria through the MTN Foundation, in collaboration with a consortium of stakeholders, launched the ASAP initiative in December 2018 to curb first-time drug usage and addiction among young people.
A twitter user, @kaynaija, a friend of Adeola, shared her story online. He said she became detached from social activities after losing her boyfriend of over a year due to an overdose of codeine.
She had left her boyfriend one morning while he was about taking a cough syrup and a cup of coloured liquid.
News of his death left her devastated until she stumbled on the tweet by MTN ASAP which has spurred her to speak against drug abuse and addiction.
MTN ASAP, which will run for six months, targets young Nigerians from age 10-25.
A dedicated microsite with an online representative has been trained to answer enquiries from the public on substance abuse, addiction, rehabilitation.