Maje Ayida, husband of divorce-seeking socialite, Toke Makinwa, has expressed disappointment over the headline given to an interview he granted Punch.
The fitness expert said that much in a message he posted on Twitter on Sunday.
Why the misleading headline tho, you asked me for a work interview. Well played, Punch.
— Maje Ayida (@edenlifenig) February 19, 2017
Maje fell for one of the oldest tricks in journalism when he opened up on what he thought was work related matters.
The editors at Punch, however, thought differently and slanted the interview to play up his troubled marriage.
With the estranged husband and wife exchanging words over the content of Toke’s tell-all memoir, On Becoming, the interview was headlined ‘Toke’s book hurt my brand — Maje Ayida’.
Several other publications took excerpts of the interview, prompting the 44-year-old to express his displeasure at the newspaper.