Luxury whisky, Chivas Regal, has officially launched #ChivasDads– a Father’s Day campaign at the core of the brand essence ‘success with purpose’ and generosity. It celebrates male figures-mentors, friends, husbands who have been dependable in character and generous in spirit.
In partnership with Nigeria’s leading menswear designer, Mai Atafo, three lucky dads and their nominators would be treated to a full makeover which involves male grooming, bespoke tailoring, sartorial advice and a photo shoot.
The 2016 Father’s Day campaign according to Chivas Brand Manager, Samuel Odesanmi, is aimed at celebrating men who exemplify the Chivas values.
“We are looking forward to reading these compelling stories and going a step further by rewarding these worthy men,” Odesanmi said.
The 2016 Father’s Day will be celebrated in Nigeria on June 19.