Jumia kicks off 6th Black Friday to promote Nigerian SMEs


Jumia Nigeria has announced the commencement date for its 6th Black Friday campaign aimed at revolutionising the shopping habit of Nigerians, promoting the convenience of online shopping and growing small and medium businesses across the country.

Chief executive officer of Jumia Nigeria, Juliet Anammah, who made the announcement during a press conference to flag off the campaign in Lagos said the campaign will run from Friday, November 2 through November 30, 2018.

Mrs Anammah also stated that special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.

“We expect to see an increase of 50% website traffic as a build up over last year’s Black Friday. The rise of mobile penetration in the country which stands at 84% is one of the factors driving our App and website visits; others being our amazing deals. Last year, 79% of our customers shopped on mobile phones (website & App), and we are looking to upturn the numbers to 100% at the end of 2018, in order to achieve the country’s goal of becoming a mobile-first country,” she added.

Country manager for Jumia Services, Tolulope George-Yanwah, has assured customers to expect excellent delivery services during and after the campaign. According to her, Jumia has identified some logistics challenges during Black Friday, and these have been fixed ahead of November 2.