I almost lost my first TV commercial for being dark-skinned – Ireti Doyle

Ireti Doyle Qedng

Nollywood actress, Ireti Doyle, says she almost lost her first television commercial two decades ago because she was the “wrong skin colour”.

The 50-year-old Tinsel actress made the revelation in an Instagram post on Thursday.

For an up and coming actor back then, she describes the opportunity as a major deal because of the visibility and paycheck.

Those were the days of “Delta Soap girls” when almost all the models used in commercials were light-skinned

Hear her: “I nearly lost that gig for being the wrong skin colour. I didn’t match the client rep’s “ideal”.

“Thankfully, the director, Mr. Wale Fanu wasn’t a pushover. He told the chap to let him do his thing or take him off the project.”

Twenty years later, “Melanin Poppin” is the vogue “and the dark-skinned girl is having her day in the sun.”

I shot my 1st tv commercial over two decades ago. It was a major deal for an upcoming actor; for the visibility and the pay check. I nearly lost that gig for being the wrong skin colour. I didn’t match the client rep’s “ideal”. Thankfully, the director, Mr. Wale Fanu wasn’t a push over. He told the chap to let him do his thing or take him off the project. Fast forward 20yrs, “Melanin Poppin” has become a # and the dark skinned girl is having her day in the sun. It might take a little while longer, but eventually it will be clear that “loud and obnoxious” is not quite the same as “bold and audacious”…And that being polite, soft spoken and demure, is not “fake”; neither is it a “weakness”. 📷@kelechiamadiobi (AMVCA 2016) #IAmNigerianNotRaz #GrowWithGrace #BeBetterNotBitter #SpicyNotSpiteful

A post shared by Iretiola Doyle (@iretidoyle) on

A theatre art graduate of the University of Jos, Ireti produced and presented her own fashion and lifestyle TV show titled Oge with Iretiola for 10 years.

She also organised fashion shows and mentored many models.

She is, however, more popular for acting in movies like The Wedding Party, Fifty, Sitanda and The Arbitration.

Founder and CEO of Cinecraft, Mr Fanu, is a veteran TV and film producer.