Guaranty Trust Holding Company Plc (GTCO Plc) is leading the banking category by 40% after 30 days of voting on the Consumers Value Awards (CVA) portal.
MTN and Milo lead the tech and beverage categories with 63% and 64% respectively.
This was disclosed in a statement made available to Qed.ng by organisers of the awards on Thursday.
With two months left to conclude the votes, consumers are responding to the call to celebrate brands based on values enjoyed by casting votes on the platform.
Aside from the three aforementioned categories, over 20 categories are listed for consumers to vote for or against a brand action in the marketplace based on service experience and brand encounter.
In the carbonated drinks category, Coca-Cola takes the lead with 56% while in cereal Kellogg’s leads with 86% and custard category checkers Custard leads with 66%
Other categories are detergent with Sunlight leading, Orijin leads in the alcoholic beverage category and Lucozade leads in the energy drinks category.
Speaking on the one-month voting result, CVA co-founder and CEO Akonte Ekine commended consumers who have visited the website to cast their votes for supporting the initiative with their votes.
Mr. Ekine added that a total of 32 brand categories are up for voting in the first edition of the Consumers Value Awards which is an opportunity for brands to wear their badge of honour as brands of value for money.
According to him, the concept of the award is for consumers to identify brands that are making great contributions in the marketplace based on the quality of service and expected value of the products.
Other brands leading in their categories are POWER OIL 59%, Chivita 38% Dano Milk 52%, Dangote Sugar 51%, Colgate 38%, Toyota 59%, Air Peace 40%, Dangote Cement 63%, Interswitch 38%, Mobil super 59%, Mastercard 90%, Shoprite 66%, Samsung 49%, MTN 50%, Amstel Malt 50%, Reload Multivitamin 90%, Lush Hair 63%, Dettol 75%, Golden Penny Spaghetti 60%, Knorr 100%, Dulux Paint 80%, MR Chef 60%, Easyon 66%.
Voting will close on June 30, 2022.