Public relations and integrated communications consulting firms, Chain Reactions Nigeria Limited, has appointed Uche Ugorji vice president, strategy and business development.
The appointment, according to managing director and chief strategist, Israel Opayemi, took effect from November 1, 2019.
Mr Opayemi said it is part of a holistic and aggressive business development drive the company is embarking upon.
“Uche Ugorji’s appointment is aimed at turbo-charging our bold client acquisition drive towards 2020 and beyond.
“He will effectively function as a vice president and chief operating officer with the mandate to give our five-year business growth plan the leadership kick it requires.
“We see in Uche a man with incredible understanding of the art of selling, hence our decision to put him in charge of our growth train,” Opayemi said.
The statement further disclosed that Mr Ugorji’s choice was deliberate considering his robust cross-functional marketing communications background.
Chain Reactions is an affiliate to Edelman, one of the world’s largest public relations firms
“We have deliberately primed our business for the age of convergence and this is evident in the kind of work we do for clients and the kind of talents we retain to do them.
“We do not engage in run-off-the-mill PR works for our clients. We have fully embraced Edelman’s concept of Communications Marketing for our clients and so Uche is yet another bright example of the kind of talents we parade in Chain Reactions to deliver amazing results to our clients,” Opayemi stated further.
Reacting to his appointment, Ugorji said, “I am super delighted at the opportunities ahead. I love the shared vision of Chain Reactions and the intentionality of its founder.
“It is bold and daring. I love the trajectory of the company, its international flavour in creed and in action. I love the company’s audacity to play big in not just Nigeria but in Africa. That is why I am in.”
Ugorji has about 16 years of practical experience in marketing communications within and outside Nigeria.
He began his career with the then CMC Connect, now CMC Burson Cohn and Wolf before making a switch to core advertising as a strategic planner with Bluebird Communications.
He also worked with SO&U Saatchi & Saatchi, Etuodi Communications and DDB Lagos respectively before joining Ogilvy as business director and agency council lead for West Africa Region.
Chain Reactions Nigeria’s current clientele include Facebook, 9mobile, HP, Motorola Solutions, Dubai Tourism, First Bank, Lagos State Government, The Jack Ma Foundation and Propertymart.