Having recorded tremendous debut gains, the second edition of the Nigeria Beer Festival is set for Lagos from September 25 to October 1.
The event is Nigeria’s version of Oktoberfest, the world’s biggest beer carnival in Munich which attracts more than 50,000 tourists to Germany every year.
Governor Akinwunmi Ambode is expected to close the festival during the Independence Day Mega Concert that will parade an array of A-list Nigerian artistes, cultural spectacle and a display of an eye-popping firework.
Here’s a guide to the festival.
Who are the organisers and partners?
The event is organised by On and One group in collaboration with Lagos State Government, beer brewers and their counterparts across the globe.
Why beer festival?
The event is meant to propagate responsible drinking among drinking-age (18 years and above) consumers at all its touch points. There’s also an added incentive of tourism and commerce.
What’s the fun?
Nigeria Beer Festival would provide a fitting ambience to showcase fashion, lifestyle, as well as culture in a carnival atmosphere at Waterfront Bar Beach grounds, Eko Atlantic, with various beer brands and other alcoholic drinks in Nigeria connecting with their existing and potential consumers.
What do the organisers have to say?
General Manager of 001, Akinola Oluwaleimu, said: “Nigeria Beer Festival will be a carnival week of entertainment, sales and marketing and a gathering of the largest community of beer consumers from across the country and beyond with economic value for the brands and the economy at large. “