For the first time in a long while, the Super Eagles have become an attractive brand to cooperate bodies.
The three-time African champions were utterly neglected for sponsorship and partnership.
While brands like Peak, Glo and Coca-Cola remained loyal over the years, several others abandoned the team during their trying times.
However, matters changed after the Eagles sealed qualification for the FIFA World Cup.
As many as 15 brands have officially joined the top-of-the-tree businesses hooking up with Africa’s most popular national side.
Not all are famous to Nigerians, though, here are four you may not know.
- Big Bull
TGI Group signed a multimillion deal with the Nigeria Football Federation (NFF) in 2017 to provide Big Bull as the official food partner of the Eagles.
Around the same time in October when the Glass House sealed the Big Bull deal, they similarly brought Payporte on board as the official E-Commerce partner.
Global online betting platform, 1XBET, joined the train in May to become the official bookmakers of the team.
Even when the Eagles may not be needing a motorcycle, the NFF sealed a mega-deal with Simba in April as the official bike of the national team.