Moruf Oseni, managing director and chief executive officer of Wema Bank, says the bank is celebrating Valentine’s Day with its Evolution of Love campaign to recognise the different ways customers experience and express love.
The campaign follows the launch of ALAT The Evolution and is linked to the bank’s upgraded ALAT app. According to Wema Bank, the initiative is designed to recognise different forms of love and how they change over time, including self-love, friendship, family and romantic relationships.
It is open to new and existing customers across four categories. These include singles, friends, married couples and couples getting married in February. Participants are required to create a Love Goal on the ALAT app and post a one-minute video on social media sharing how their love journey has evolved. Gifts on offer include cash rewards, spa vouchers, vacations, expense-paid getaways and a celebrity performance at the wedding of one couple getting married in February.
A statement from the bank made available to QEDNG quoted Mr Oseni as saying, “Love is central to the delivery of true customer-centric service, and as a Bank that prides itself on being customer-centric, this is reflected in the thought, intentionality and commitment we put into all we do at Wema Bank. It has always been clear how much we care about our customers and this year, we decided to celebrate the journey of love across different categories that reflect the different experiences and realities of our customers, from friends and couples who have grown together over the years to lovers taking the bold step of marriage and even singles because self-love is crucial”.
Oseni added, “This Valentine’s, we chose to acknowledge the beauty of every love journey, and we are inviting all new and existing customers who have a story to share. For the friends and singles, our goal is to promote true friendship and self-love. For families and married couples, our goal is to strengthen bonds by reminding them of how far they have come. For those intending to get married, we are adding one more memorable touch to their wedding with a special artiste performance. Our ultimate goal is for every Wema Bank customer to feel loved this season and beyond”.
To participate, interested customers are required to post a one-minute video on any social media platform using the hashtag #ALATEvolutionofLove and tag @alat_ng and @wemabank. Where applicable, participants are encouraged to feature the person involved in their love journey.
Customers must also activate SAW, the voice banking assistant on the upgraded ALAT app, create a personal or group goal named Love Goal, fund the goal and transact with their ALAT or Wema card between February 1 and February 10.
