Tag: BRANDING
NNPC calls for uniformity in use of brand name, logo
The Nigeria National Petroleum Company (NNPC) Limited has urged the media, stakeholders and the general public to maintain uniformity in the use of its...
Trademark: The secret sauce
By Dipo Oyewole @dipooyewole
Every enterprise no matter the size, the similarities they share or the differences that separate them, there is always a cardinal...
Demola Akinbola to unveil books on branding and corporate re-positioning
Founder and head of Steward BrandStewards limited, Demola Akinbola, is set to formally unveil his books titled The Winning Organisation and How to Brand...
Video: Advertising is dead – Charles O’Tudor
Principal consultant of ADSTRAT Branding Management Consortium, Charles O'Tudor, speaks on the impact of digital journalism on advertising.
Watch the video below: