Actress Omotola Jalade-Ekeinde has announced that proceeds from her newly released film Mother’s Love will be used to support access to education for children.
At a private screening of the film, she revealed that 100 percent of the production proceeds from its cinema run will be donated to Slum2School Africa.
She said, “Today I stand before you and I am honoured to announce that a hundred percent of the production company proceeds from the theatrical release of Mother’s Love will be donated to advancing the access of education for underserved children and will be handed over to Slum2School.”
Omotola added on X on Saturday, “Yesterday GOD did a Major thing ! It is with a Great sense of purpose and Gratitude to God for this Opportunity that I announce that : 100% of the Proceeds from the TheatricalProceeds Accrued to me and my company Redhot Concepts is donated on it’s entirety for the education of children in UNDERSERVED communities including Makoko the background of our Movie. To GOD alone be all the Glory”
The move is aimed at supporting children in underserved communities such as Makoko.
Omotola said the decision followed what she described as an “epiphany” and a desire to ensure her work contributes to social change by helping break the cycle of poverty through education.
The donation will come from the share of cinema revenue earned by her production company RedHot Concepts, meaning the total amount will depend on the film’s performance during its theatrical run.
Mother’s Love, which marks Omotola’s directorial debut after decades as an actor, premiered in cinemas on March 6. The film explores themes of family, class and sacrifice through the story of a sheltered young woman navigating independence during her NYSC year.
Early box office figures show the film grossed more than N24 million in its opening weekend.
Slum2School Africa is a non profit organisation that provides education support, scholarships and learning resources for children in underserved communities across Nigeria.
