Reality TV star Anita Natacha, popularly known as Simply Tacha, has officially been confirmed by Guinness World Records (GWR) for performing the most individual cosmetic makeovers in 24 hours.
In a statement shared on the official website of the world-renowned record archive on Wednesday, GWR stated that Tacha has added two world record titles to her long list of accolades.
Tacha set up her makeup station in Lagos on 11 October, with a glass wall so passersby could watch. She completed 82 makeovers in 8 hours and 144 makeovers in 24 hours, surpassing the previous record held by Mary Yongai of Sierra Leone.
Each model received a full makeover including foundation, concealer, blush, eyeshadows, mascara, lip liner and gloss, finishing powder and eyebrow work.
Reflecting on the feat, Tacha said, “The idea of daring to be different drove me. Makeup has always been my safe space – it’s how I express myself. From childhood, I was fascinated by beauty and colours. I’d play around with mascara, eyeliners, and lip glosses even when my mum didn’t approve. She’d throw my products away, and I’d save up to buy them again. That pattern taught me persistence to keep fighting for what I love.”
She added, “This record was born from that same spirit, resilience, and courage to stand out. I wanted to show that Nigerian women can achieve anything they put their minds to, that creativity is powerful, and that African women deserve global recognition.”
“The attempt wasn’t easy.”
Tacha revealed, “We faced a nine-hour storm that disrupted everything. The rain poured so heavily that our screens and branding fell apart. On top of that, we experienced multiple power outages, but I refused to stop. My team turned on their phone flashlights, and I kept doing makeovers in the dark.”
When Guinness confirmed her record, she said, “I screamed, cried, hugged my sister and assistants – we were all overwhelmed. It felt like the whole of Nigeria was celebrating with me.”
She dedicated the achievement to every girl-child, creative and dreamer.
