The Cinema Exhibitors Association of Nigeria CEAN has denied allegations of bias and unfair practices following public complaints by filmmakers including Niyi Akinmolayan, Toyin Abraham and Ini Edo.
In a statement released on Instagram on Tuesday titled “CEAN RESPONDS TO CINEMA SCHEDULING ALLEGATIONS”, the association said box office performance is shaped mainly by audience behaviour rather than favouritism by cinemas.
“CEAN emphasizes that box office performance is largely influenced by factors such as marketing, audience interest, and a film’s existing fan base, rather than bias or favouritism by cinemas,” the statement said.
The group explained that cinema scheduling is determined by audience demand and ticket sales, particularly during peak periods. “CEAN reiterates that cinema scheduling is driven by audience demand and real time ticket sales, especially during peak periods when viewer preferences can change quickly,” it added.
According to the association, films that draw higher turnout may be given more showtimes to meet demand and prevent empty screens, describing this as a standard global practice.
CEAN also addressed complaints about ticketing and refunds, stating, “CEAN does not support any form of misconduct, including refusal to honour valid tickets or failure to process refunds. Specific complaints are under reviews and will take corrective action where necessary.”
Filmmakers were encouraged to use established channels to raise concerns, with CEAN noting that some issues may arise from misunderstandings. The association reaffirmed its commitment to transparency, fairness and the growth of Nollywood, calling for constructive dialogue and collaboration within the industry. The statement was signed by the Executive Committee of CEAN.
The response follows recent criticisms by filmmakers who accused some cinemas of limiting screen time, rescheduling showings and practices they believe affect box office results. Niyi Akinmolayan had questioned how his films were scheduled, while Toyin Abraham and Ini Edo also raised concerns online. Their comments sparked wider debate among filmmakers and cinema operators over distribution practices in Nigeria.
