Telecoms operator 9mobile has unveiled a new identity, adopting the name T2 in what it describes as a bold move to connect with Nigeria’s rising generation.
The change, announced in Lagos on Friday, marks the start of a cultural and digital evolution which the company says blends connectivity with lifestyle, creativity and youth expression.
The rebrand follows the 2023 acquisition of 9mobile by Lighthouse Telecoms, led by businessman and investor Thomas Etuh and a strategic turnaround that has included partnerships and infrastructure growth.
One such move was the company’s network-sharing agreement with MTN Nigeria, the first of its kind at scale in the country, which it says has expanded coverage, capacity and resilience nationwide.
Kenechukwu Okonkwo, marketing director at 9mobile, said:
“T2 is more than a new name, it’s a new vibe, a new rhythm, and a new way of connecting with the world. From fashion to music, from hustle to content creation, T2 is built to be more than a telco. It’s a cultural partner. It’s the enabler of bold lives and big dreams.”
Minister for digital economy Bosun Tijani urged the company to focus on impact.
“Let this rebrand be more than a change of colours or new logo; let it be a renewed commitment to innovation, to service excellence and to the millions of Nigerians whose lives and businesses depend on your network every single day. Our government will continue to work with ecosystem players like T2 who are bold enough to invest, agile enough to adapt and visionary enough to see that the future belongs to those who embrace change before it’s forced upon them.”
On behalf of Lagos Governor Babajide Sanwo-Olu, secretary to the State Government Bimbola Salu-Hundeyin described T2’s mission as timely.
“Its mission and cultural positioning align strongly with our digital economy agenda in Lagos—one that fosters creativity, digital entrepreneurship, and youth empowerment. We are excited to see brands like T2 champion this vision with purpose and energy.”
According to Obafemi Banigbe, chief executive officer of 9mobile, T2’s brand architecture is anchored on Fast Connectivity, Smart Lifestyle, Creative Energy and Trust.
“Whether powering content creators, remote workers, gamers, artists, entrepreneurs, or everyday hustlers, T2 is determined to be the digital heartbeat of a generation on the rise. This isn’t just a brand relaunch. It’s a movement and Nigeria is invited to live it.”
The company says the transition will roll out through brand experiences, influencer collaborations, digital activations, and youth-led storytelling to reflect its new voice, championing authenticity, creativity, and empowerment.
